Product Management

A number of customers have come to WPM with the need to display a catalog of products on their sites but have been restricted from selling online. Often, these product catalogs are large and change often, and the need exists for a quick and convenient way to add edit and delete products appearing on the website. In response to this need, WPM has developed a product management tool. Requiring only support for a database and a scripting language (PHP, ASP, etc.), which are available from most ISPs, WPM can provide you with an easy-to-use back end management system for keeping your online product catalog up to date.

Please note that the product manager can also be included as a module in our Content Management System

Site: www.brightoncollections.com Project: Product Management System Features: Customized product presentation, mutiple organizational levels, user manager, wish list Language(s): PHP, JavaScript Database: MySQL Brighton Collections, a multi-store franchise of the very popular Brighton women's apparel manufacturer, needed a way to promote local sales of their 400+ products. The manufacturer restricted the use of any e-commerce, however the franchisee didn't have room in their boutique stores for all 400+ products. WPM designed a Product Management (PM) system so Brighton Collections could display the complete product line on their website without having to carry a complete inventory. Today's Brighton Collections site, is a PHP, MySQL-driven, dynamic site with products that are quickly and easily updated at no additional expense to the franchisee. Because of the dynamic nature of the site, WPM was also able to add a Wish List to the Brighton Collections website that even the corporate site (being flat HTML) wasn't able to emulate. This Wish List helps to create customer loyalty, not only in the Southern California area, but throughout the US, as it now has Brighton customers from 20 different states listed as loyal customers; a number that is growing daily. One of the key advantages to the franchisees site from the beginning was the image driven navigation and the clear path to desired products. On every product page there is a message from the owner encouraging the customer to call the Toll Free number for help or to order. Each product page also has a reminder to add the product to the customers Wish List. This ultimately encourages sales and grows Brighton Collections' customer base since each Wish List account is encouraged to email their list to a friends and family.